The labels of the salsa lineup from mild to medium to hot represent the Mexican flag green, white, and red. This is done to promote the importance of Mexican Culture in the brand identity.
This illustration is of the Xolotl, the Aztec god of lightning, fire, and death. He is also known to guide souls through the nine levels of the underworld-Mitclan. This illustration is used in the Mild Salsa as the starter to guide thru the different levels of spice.
This Illustration is of Totec, also known as Huitzilopochtli, the father of the Aztecs. He is also known as the god of the sun and the god of war. This illustration is used in the Medium Salsa as he is seen as powerful and intimidating as well as a giver of life.
This Illustration is of Mitclan, also know as Mictlantecuhtli, who is the Aztec God of the underworld. Along with his wife Mictecacíhuatl they rule the underworld, Mictlan. This Ilustration is used in the Hot Salsa as he is a powerful god that controls war and death who shows no mercy.